Question: Question 2 0 2 . 5 pts It is advised that marketers should use determinant bases for their choice of positioning variables. The statement determinant

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20

2.5

pts

It is advised that marketers should use determinant bases for their choice of positioning variables. The statement "determinant bases are product attributes or benefits that are important to customers and that can be viably leveraged or utilized by a firm to differentiate its products from those of its competitors" is:

True

False

Question 20 2.5 pts It is advised that marketers should use

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