Question: TRUE OR FALSE ! It is advised that marketers should use DETERMINANT BASES for their choice of positioning variables/ The statement 'determinant bases are product

TRUE OR FALSE ! It is advised that marketers should use DETERMINANT BASES for their choice of positioning variables/ The statement 'determinant bases are product attributes or benefits that are important to customers and that can be viably leveraged or utilized by a firm to differentiate its products from those of its competitors" is: TRUE OR FALSE

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