Question: Question 2 0 ( 2 points ) tends to be higher when the product has a clear relative advantage over existing products, is compatible with

Question

20 (2

points

)

tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, is not overly complex

(

or the complexity is masked by a user

-

friendly interface

),

and is easily tried or sampled in order to facilitate initial assessment.

Efficiency

Risk

Consumer acceptance

Cost

Question 20(2 points) tends to be higher when the product has

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