Question $20$

$2$ pts

$20\mathrm{.}0$ Which one of the following choices best describes why customers are tied to a firm's corporate social responsibility performance?

Customers will automatically spend more money with firms that openly advocate and practice corporate social responsibility initiatives.

Customers may feel as though products are being marked up in price to cover the firm's corporate social responsibility initiatives.

Firms need customers to purchase more products to fund corporate social responsibility initiatives.

Customers who trust and value the firm and its products are more likely to conduct repeat purchases.