Question: Question 2 ( 0 . 5 points ) Saved When analyzing advertising or IMC campaigns, which of the following would be an example of measuring

Question 2(0.5 points)
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When analyzing advertising or IMC campaigns, which of the following would be an example of measuring affective responses?
awareness of the overall company
sales and redemption rates
product specific awareness
liking the company
Question 2(0.5 points) Saved When analyzing advertising or IMC campaigns, which

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