Question: QUESTION 2 0 According to Consuming Kids, age compression refers to: a . a marketing scheme in which parents and children are simultaneously the subjects

QUESTION 20
According to Consuming Kids, "age compression" refers to:
a. a marketing scheme in which parents and children are simultaneously the subjects of a marketing plan
b. the practice of taking products and marketing messages originally designed for older kids and targeting them to younger ones.
c. a method for exploring how children can get their parents to buy them desired products.
d. the industry practice of taking everyday items and turning them into play things (for example, toothbrushes or bandages).
QUESTION 20 According to Consuming Kids, "age compression" refers to: a.

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