Question $20$

Does the conversion rate of landing pages impact the performance of the associated ads?

O Conversion rates are entirely dependent on the number of exclamation marks used in ad copy.

O Yes, search engines consider the performance of landing pages and the consistency of keywords and products between them and their corresponding ads to determine relevance and quality.

O No$,$ landing pages operate independently, converting users through SEO keywords, unique value propositions, and CTAs. There is no connection between the performance of ads and landing pages.

No$,$ landing page conversions are credited solely to the landing pages, even if a customer arrives at the page from an

ad$.$Ad conversions are calculated separately, and search engines do not link ads and landing pages.