Question 2 (0.5 points) Saved In which market(s) does the brand have a growth opportunity? What advertising strategies should be applied in the growth opportunity market(s)? CDI Brand Sales % Brand Sales BDI POP 3000 7% 72 Market A Market B Market C 6000 28% 140 Category % Category % POP Sales Sales 10% $ 110,000 11% 20% $ 187,000 19% 37% S 300,000 30% 3% S 25,000 3% 30% S 378,000 38% 100% $1,000,000 100% 11000 110 S 36,000 94 S 140,000 82 $ 150,000 75 S 9,000 30% 82 Market D 1000 2% 54 Market E 9000 126 $ 165,000 33% 110 TOTAL 30000 $ 500,000 100% Market A; the strategy should be to win new customers and make them aware of/try the brand. Market D; the strategies should be to maintain the sales and invest in advertising for loyal customers. Market B; there is no need to invest in advertising. Markets C and E; the strategy should be to invest in category expansion