Question 3 (0.5 points) Saving. Which market(s) is(are) the category expansion market(s) for the brand? What advertising strategies should be applied in the category expansion market(s)? POP % Brand Sales BDI Market A 3000 7% 72 Market B 6000 28% 140 Market C 11000 Category % Category % POP Sales Sales 10% S 110.000 11% 20% $ 187,000 19% 37%$ 300,000 30% 3%$ 25,000 3% 30% S 378,000 38% 100% $1,000,000 100% Brand CDI Sales 110 S 36,000 94 S 140,000 82 S 150,000 75 $ 9,000 126 S 165,000 $ 500,000 30% 82 Market D 1000 2% 54 9000 33% 110 Market E TOTAL 30000 100% Markets C and E; the strategy is to win new customers by making them aware of/try the brand. Market D; the strategies should be to maintain the sales and invest in advertising for new customers. Market B; the strategy should be to invest in category expansion since the category is narrow. Market A; there is no need to invest in advertising