Question $21(1$ point$)$

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The digital $7$Cs for competitor evaluation include

Question $21$ options:

customers, convenience, competition, communications, consistency, customisation and culture

culture, convenience, competition, communications, consistency, customisation and competence

customers, convenience, capability, competition, communications, consistency, and chatbots

Question $22(1$ point$)$

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Digital strategy models include

Question $22$ options:

The digital marketing strategy framework

The acquisition, conversion, retention framework

McKinsey's consumer decision journey

Question $23(1$ point$)$

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Which best describes the hierarchy of objectives?

Question $23$ options:

Strategic business objectives, digital marketing objectives, digital marketing mix objectives

Digital marketing objectives, digital marketing mix objectives, strategic business objectives

Digital marketing mix objectives, strategic business objectives, digital marketing objectives

Question $24(1$ point$)$

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Crowdfunding platforms are essential for entrepreneurs with a new idea or innovation.

Question $24$ options:

True

False

Question $25(1$ point$)$

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Using the M models, resources include

Question $25$ options:

Manpower, money, motivation

Manpower, mother nature, methods

Money, methods, minutes