Question $21$

$4\mathrm{.}25$ points

When Chuy's, a local burger restaurant in Tucson, claimed that its burgers were "the original flame$-$broiled burger," it got a cease$-$and$-$desist letter from Burger King's lawyers advising them to stop using the phrase "flame broiled." Chuy's had to relent, despite literally originating flamebroiled burgers, because the owner of a servicemark has the sole legal right to use a brand name, slogan, logo or process. Which approach to fairness is reflected in Chuy's having to stop calling its burgers "flame broiled"?

distributive fairness

procedural fairness