Question: QUESTION 2 ( 1 4 MARKS ) Examine the scenario provided below and answer the following questions. Toasted Craft Brewery ( TCB ) is a
QUESTION MARKS Examine the scenario provided below and answer the following questions. Toasted Craft Brewery TCB is a craft beer brewery located in Franschhoek, Western Cape, an area renowned for its picturesque vineyards and proximity to popular tourist attractions. The brewery operates a small onsite tasting room, allowing guests to sample the various craft beers. TCB charges customers R per tasting session, which includes a guided tasting of five craft beers. The brewerys variable cost per tasting session is R The tasting room operates all year round, welcoming visitors seven days a week. The brewery has budgeted an occupancy rate for the tasting room, with a seating capacity of guests per session. Fixed costs, which cover staff, rent, and utilities, are budgeted at R per year and accrue evenly throughout the year. During the first quarter Q tourist turnout is low, leading to a drop in tasting room bookings. TCB expects to host only guests for tasting sessions during Q Management is now evaluating options to increase profitability, including closing the tasting room for Q or pursuing one of two potential projects: Project Vineyard Tour Package For Q TCB could partner with local vineyards to offer guests a Vineyard Tour Package Guests who opted for the package will pay a discounted rate of R per person for a tasting session at TCB and pay an additional R for a tour at a nearby vineyard, which typically costs R The vineyard will charge TCB R per tour. The fixed costs specific to this project ie marketing and administration are budgeted at R TCB anticipates that this package will attract tourists and wine enthusiasts and will not affect the brewerys usual customers who are primarily beer aficionados. Project Expansion to Include Food Pairings TCB is also considering expanding the tasting room area to include a small kitchen, enabling the addition of gourmet food pairings with each tasting. Projected annual revenues, costs, and volumes for the combined tasting and food pairings are illustrated in the graph below. Note: The graph does not reflect the effect of the Vineyard Tour Package offer. Additional Information: The breakeven point represented by the red dotted line on the graph corresponds to tasting sessions, and the margin of safety is between and sessions. Total cost at tasting sessions is R and sales revenue at tasting sessions is R The fixed cost is R REQUIRED: Based on current annual budgeted figures, and excluding the two proposed projects, calculate the breakeven number of tasting sessions and the margin of safety as a percentage. Ignoring the two proposed projects, calculate the budgeted profit or loss for Q and explain whether the tasting room should close for the duration of QCalculate the breakeven sales revenue and the breakeven number of the Vineyard Tour Packages Project Assess whether TCB should adopt this project, providing a rationale for your recommendation. Using the graph, quantify and comment on the financial effect of Project on Toasted Craft Brewery TCB
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