Question: Tom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data. Five of the eight brands are depicted
Tom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data. Five of the eight brands are depicted as points close together on the map. What is a logical conclusion Tom can draw from this perceptual map?
a The five brands are well positioned as being diverse from each other.
b The five brands are viewed as most interchangeable by consumers.
c The five brands identify a "hole" in the perceptual map.
d Consumers will most likely purchase more of the three brands not clustered together.
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