Question: Tom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data. Five of the eight brands are depicted

Tom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data. Five of the eight brands are depicted as points close together on the map. What is a logical conclusion Tom can draw from this perceptual map?
a. The five brands are well positioned as being diverse from each other.
b. The five brands are viewed as most interchangeable by consumers.
c. The five brands identify a "hole" in the perceptual map.
d. Consumers will most likely purchase more of the three brands not clustered together.
Clear my choice
 Tom is reviewing a perceptual map that compares a number of

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