Question 2 (1 point) Pipeline recently ran a flyer in 4 of the major newspapers in Burlington, reaching 900000 people. The cost of printing the full-colour flyers was $1.93 per flyer, and the newspapers charged an average of $0.14 per flyer to include it with their paper. Development costs, design and other marketing costs totaled $130000. Based on past experience, Pipeline estimates that the flyers will lead to a response from 1.74% of people who get the flyer, and that these individuals will buy 1 candles for a margin of $50 per candles. More importantly, these customers will tend to stick with the store and continue purchasing candles, yielding a customer lifetime value of $500 What is the prospect lifetime value for this campaign? 8.65 O 10.25 5.98 7.35