Question 1 (1 point) Bulk Inc. recently ran a flyer in 4 of the major newspapers in Barrie, reaching 170000 people. The cost of printing the full-colour flyers was $0.68 per flyer, and the newspapers charged an average of $0.44 per flyer to include it with their paper. Development costs, design and other marketing costs totaled $61000. Based on past experience, Bulk Inc. estimates that the flyers will lead to a response from 4.4% of people who get the flyer, and that these individuals will buy 2 dumbbell sets for a margin of $100 per dumbbell set. More importantly, these customers will tend to stick with the store and continue purchasing dumbbell sets, yielding a customer lifetime value of $1000. What is the prospect lifetime value for this campaign? $51.32 $148 $64 $44.60