Question: Question 2 ( 1 point ) The process of making systematic decisions on the elements to use in marketing communications is called the promotional component.

Question 2(1 point)
The process of making systematic decisions on the elements to use in marketing communications is called
the promotional component.
the communications mix.
marketing communications planning.
the organization communication plan.
systematic promotions.
Question 2(1 point) The process of making systematic decisions on the

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

The process of making systematic decisions on the elements to use in marketing communications is called Select one: a . marketing communications planning. b . the organization communication plan. c ....

Q:

The process of making systematic decisions on the elements to use in marketing communications is called Select one: a . marketing communications planning. b . the organization communication plan. c ....

Q:

A former CEO at International Telephone and Telegraph had a reputation for publicly humiliating subordinates who annoyed or disappointed him. This manager obviously needed to improve his _ _ _ _...

Q:

Please choose one answer to each question either A, B, C, D, or E Question 2 {1 point) Sue has been shopping for a new computer. and she has diligentlv researched the various available brands. After...

Q:

Chapter 7 Revising and Presenting Your Writing I'm not a very good writer, but I'm an excellent rewriter. James A. Michener Half my life is an act of revision. John Irving Getting Started INT RODU CT...

Q:

Pivotal Role of Customer Relationship Management The term CRM means very different things in different circumstances, a consequence of the rapid evolution and development of this approach to managing...

Q:

Developing an IMC Program Paradise Kitchens was started by cofounders Randall F. Peters and Leah E. Peters to develop and market Howlin' Coyote Chill, a unique line of single-serving and...

Q:

RRead Chapters 1 4 and watch the "Overview of Marketing" and "Overview of IMC" lecture videos in the Week 1 folder. We will use current events to put salient marketing concepts into context ( the...

Q:

Good Morning PAtutor, Kindly find attach a copy of the questions that I spoke to you about. I also attach a copy of notes there. Look forward to heading from you. Broken Budgets? The traditional...

Q:

Gloria visits Target to purchase a different type of shampoo. When Gloria visits the shampoo aisle in the store, she is overwhelmed with the vast amount of shampoos available to pick from. While...

Q:

A leader must understand how leadership theories can be used to influence and reward individuals and teams, and develop interpersonal skills that build trust. Analyze each theory in relation to...

Q:

How can the two bottom lines of the cash budget be used to determine the firms short-term borrowing and investment requirements? Discuss.

Q:

Pcople with an internal locus of control: place primary responsibility on outside forces. kelieme they ure "masters of thelt own fitt = believe that luck is the key to success. feel that they have...

Q:

you will be implementing a Lexicon class. This Lexicon class will maintain a list of words, and the user will be able to query the Lexicon as to whether or not a word is in the Lexicon, the user will...