Please choose one answer to each question either A, B, C, D, or E

Question 2 {1 point) Sue has been shopping for a new computer. and she has diligentlv researched the various available brands. After evaluating the alternatives, she is considering purchasing a Dell computer. Which of the following is an example of marketing communications that Dell might use to prompt Sue in the next stage of her decision makingthe purchase decision? 0 Television advertising that announces Dell's newest computer model 0 ln-store signage announcing a $500 rebate with the purchase of a Dell computer 0 Dell's website offering a comparison chart that identifies differences in features among models 0 Social marketing promoting Dell's public images 0 All of the answers are correct. Question 4 {1 point] To measure the effectiveness of marketing communications. marketers assess message delivery. Tvvo common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are: 0 cost per thousand and cost per click. 0 impact and advertising-to-sales ratio. 0 effective reach and frequencv. 0 response and conversion rates. 0 impact and share voice. Question 3 {1 point) Which of the following accurately matches the stages of the hierarchy of effects model to the intended outcomes of marketing communications? 0 Liking and purchase = do 0 Awareness and knowledge = think 0 Conviction and purchase = feel 0 Knowledge and satisfaction = believe 0 All of the answers are correct. Question 1 (1 point) One role of marketing communications in the problem recognition stage of the purchase decision-making process is to: O alert the company about problems in conveying a message to target consumers. resolve consumer problems with customer service outreach. remind consumers of existing needs. Ohelp distribution partners identify product availability problems. educate consumers about features and benefits