Question: QUESTION 2 1 When marketers develop an advertising message, one of their primary goals is to encode the message: so that it will be understood

QUESTION 21
When marketers develop an advertising message, one of their primary goals is to encode the message:
so that it will be understood and interpreted in a similar way by most consumers
in a way that makes their message is unique to each individual who is exposed to the ad
so that it can only be understood by members of the target audience
so that it requires effort to decode it
QUESTION 22
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QUESTION 21 When marketers develop an advertising message, one of their

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