Question: Question 2 (10 marks): Customers purchasing power and their loyalty toward a brand are also influenced by the number of years they have been using

Question 2 (10 marks): Customers purchasing power

Question 2 (10 marks): Customers purchasing power and their loyalty toward a brand are also influenced by the number of years they have been using the brand. Their age and average spending amount on the brands show their purchasing behaviours towards the brand. The following table summarizes the profile data for six potential customers oof a particular cosmetics brand. Segment the customers into two groups (using k-means) based on i. their age and years of using the brand (years). ii. their age and average spending (RM) [Construct the dendogram for full marks]

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