Question: Question 2 (100 marks / 60% weighting) Based on the marketing plan you proposed in question 1, assess your proposal. In relation to the selected

Question 2 (100 marks / 60% weighting) Based on the marketing plan you proposed in question 1, assess your proposal. In relation to the selected campaign/organization, explain the social cognitive theory and discuss its limitations. (1100 words, +/- 10%)

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