Question: Question 2: (100 marks) Compare and evaluate Hunt and Vitells general theory of marketing ethics versus Jones issue-contingent model. What factors affect the way people

Question 2: (100 marks)

Compare and evaluate Hunt and Vitells general theory of marketing ethics versus Jones issue-contingent model. What factors affect the way people respond to ethical dilemmas? Explain with examples to support your answers. (700 words, +/- 10%)

Question 3: (100 marks)

Using an industry of your choice (e.g. tobacco industry, alcohol industry, mobile firm makers, pharma industry, car makers, food industry, etc.), discuss direct competition versus co-operation when faced with a direct competitor. Within the selected industry, explain with examples the level of competition a selected organization may face. (700 words, +/- 10%)

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