Question 2 (100 marks) Once the macro and micro environments have been examined and factored in, social marketing planning focuses on the nitty-gritty of who needs to do what, and how they can be encouraged to do it.

In light of this statement, explain market segmentation and targeting in an organization of your choice. Discuss the obstacles to segmentation and targeting facing the selected organization. Provide examples to support your answer. (800 words, +/- 10%)