Question $22(2$ points$)$

Listen

In simple terms, the AIDA model is also known as the $$ model.

A$)$ intention, action, interest

B$)$ stop, look, listen

C$)$ want, need, desire

D$)$ inform, persuade, act

E$)$ think, feel, do

Question $23(2$ points$)$

Listen

After using market research to identify the target audience for her advertising campaign, Nya will next use this information to

A$)$ develop creative advertising copy.

B$)$ assess the potential effectiveness of her ad campaign.

C$)$ buy advertising time.

D$)$ set explicit and measurable objectives for the campaign.

E$)$ develop PSAs for distribution in lieu of advertising.