Question: Question 2 ( 2 5 Marks ) Strong brands have a tendency to create loyal customers. In the context of Apple, discuss the importance of

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2

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Strong brands have a tendency to create loyal customers. In the context of Apple, discuss the importance of customer satisfaction and brand loyalty. Additionally, outline how Apple can continue fostering customer loyalty in light of growing competition.

Question 2 (25 Marks) Strong brands have a tendency to create

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