Question 2 2 points Save around Apple is known for product innovation and the creation of products that meet needs consumers didn't realize they had, such as using an iPad to easily access the Internet, read books, and play games. In order to develop and deliver products to consumers that are high in value and successful, the firm implements a variety of activities in order to stay aloreas of consumer trends, preferences, and determine the potential for success of new products competitive intelligence econometric analysis employee engagement marketing research Question 3 Corporate executives often prefer marketing research findings to be put into a report full of statistical analysis with details on methods employed by the researchers. examining the ethical implications of implementing results from the research report. expressing the views and beliefs of top management about the research problem. that exposes no deficiencies or limitations of the research process. that is clear, short, and simply expressed. Question 8 You are working with the data scientist from your Sales Department to develop a regression model for forecasting your company's sales based on changes in the US.cconomy Which of the following types of data do you need the most in order to enhance the accuracy of the model's forecasts? Quantitative data about your company's historical sales and U.S. economic performance statistics Qualitative data about your marketing environment Qualitative data about your company's historical sales and U.S. economic performance statistics Qualitative data about the department's sales force. Quantitative data about your company's historical sales only Question 13 The purpose of market segmentation is to differentiate products. meet the needs of homogeneous markets. divide a total market to enable a marketer to develop a more precise marketing mix. identify a single marketing mix that will be satisfactory for the general market. . reduce the overall cost of marketing activities