Question 2 (2 points)

What is the next step once the market has been segmented?

Question 2 options:

	Planning new efforts
	Advertising
	Communicating to consumers
	Repositioning
	Identify target markets

Question 20 (2 points)

Identify the first step of marketing research

Question 20 options:

	Sampling procedures
	Secondary data
	Plan for primary data collection
	Identify and formulate the research problem
	Collecting data

Question 25 (2 points)

Which of the following is the most important goal of a CRM System?

Question 25 options:

	give customers rewards based on spending
	identify profitable and unprofitable customers
	increase positive feelings the customer has about the company
	provide optimal customer service
	increase the total number of customers

Question 27 (2 points)

What would best be described as a method of research involving moderated small discussion groups?

Question 27 options:

	Focus groups
	Probability sampling
	Surveying
	Scope research
	Interviews

Question 31 (2 points)

_____________ is when two brands have their own presence, but also borrow from each other's equity.

Question 31 options:

	Ingredient branding
	Cooperative branding
	Co-branding
	Team branding
	Mixed branding