Question 2 2 pts Once the marketer has identified who it is that is to be targeted; these potential customers are grouped based on the fact that they have similar needs and/or behaviors that are likely to cause them to respond similarly to marketing actions. This breaking up of the market is referred to as the market deregulation process. True False Question 3 2 pts The American Marketing Association, or AMA, defines marketing as the activity, set of institutions, and processes for creating, communicating. delivering, and exchanging offerings. Taken from: Module 2 The Role of IMC in the Marketing Process True False