Question: QUESTION 2 [20 Marks] Marketing effort is exerted differently from one organisation to another due to the guiding marketing philosophy and beliefs enshrined in the

QUESTION 2 [20 Marks]

Marketing effort is exerted differently from one organisation to another due to the guiding marketing philosophy and beliefs enshrined in the organisations vision statements. Using plausible examples in the Case Study, discuss the any five (5) common marketing orientations towards the marketplace.

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