Question: QUESTION 3 ( 2 0 Marks ) Marketing effort is exerted differently from one organisation to another due to the guiding marketing principles applied and
QUESTION Marks Marketing effort is exerted differently from one organisation to another due to the guiding marketing principles applied and the beliefs enshrined in the organisations vision statements. Using possible examples in each case, discuss the five common marketing orientations. Consider how these marketing philosophies are reflected in their business activities.
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