QUESTION 2: 20 points (2 for each part), Fill in Blanket

(1) Its important for those using traditional and social media marketing tactics to be cognizant of the

latest __________associated with the campaigns desired target market.

(2) There are a few traditional _________that remain foundational to the field of advertising and will stay necessary no matter the medium or message. Comfort with communication, creative thinking, collaboration, and narration will serve you well, whether youre drafting a print ad or embedding codes into a targeted Instagram feed.

(3) As advertising metrics become more sophisticated, marketing professionals can analyze data to create a more effective marketing________, targeting their audience with precision.

(4) ________media and advertising will continue to evolve alongside trends in social media and emerging online platforms.

(5) Younger generations like millennials and ___________dont respond to the same media channels that older generations use.

(6) Forward-looking marketing professionals understand that emphasizing ________advertising can offer significant returns now and will likely continue in the future.

Final Exam

MR4023- SOCIAL AND INTERNET MARKETING-F22

(7) The effectiveness of future ads will be even more measurable than it is today. The ability to forecast and track the success of ad tactics has been crucial to improving business ________

(8) E-Marketer projects over 60% of digital ad costs will go to platforms like Google, Facebook, and Alibaba, all of which offer___________ tools. Programmers are working with marketers to fine-tune the measurements of success to improve outcomes on all ends.

(9) As the marketing world changes, certain competencies will be more in demand. Like many industries, advertising will become increasingly automated, using monetary based algorithms and ad ___________algorithms.

(10) Traditional marketing, occasionally referred to as _________marketing, entails any marketing strategy that was deployed before the advent of the internet.