Question: QUESTION 2 (25) 2.1. Examine validity and reliability. (8) 2.2. Critically discuss four threats to reliability and give examples how do you mitigate these as

QUESTION 2 (25)

2.1. Examine validity and reliability. (8)

2.2. Critically discuss four threats to reliability and give examples how do you mitigate these as a researcher. (12)

2.3. Discuss ethnography research and explain why it is the least preferred research strategy by business researchers.

QUESTION 3 (25)

3.1. Critically evaluate the four research philosophies/paradigms available to researchers. (16)

3.2. Outline the four key attributes of interviews as a data collection technique. (4)

3.3. Outline the three related elements in the analysis of qualitative data. (3)

3.4. Why are open ended questions predominately used in qualitative research? (2)

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