Question: QUESTION 2 (25 Marks) a) Define corporate strategy. (2 marks) b) Briefly explain strategy management process. (5 marks) c) Why many companies could not

QUESTION 2 (25 Marks) a) Define corporate strategy. (2 marks) b) Briefly explain strategy management process. (5 marks) c) Why many companies could not achieve its objective? It is due to poor strategy implementation or the company failed to identify the right strategies in line with the company vision and mission or both? (8 marks) d) Explain the characteristics of a good vision and mission statement. Cite example. (10 marks)

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