Question: Question 2 (25 points) As a marketing manager for a multinational B2B financial services firm, you would be responsible for giving the company a concrete

Question 2 (25 points) As a marketing manager for a multinational

Question 2 (25 points) As a marketing manager for a multinational B2B financial services firm, you would be responsible for giving the company a concrete vision of its customers, so that it can better understand how to market to them. How would your approach to market research in an emerging market be different from your domestic strategy? A Previous Page Next Page Page 2 of 4

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