QUESTION $2$

$(30$ marks$)$

$2\mathrm{.}1.$ Choose a philosophy of any company in the marketplace and say why you

$(10)$ believe in it$.$

$2\mathrm{.}2$ What is the Resource Based View of Competitive Advantage?

$(10)$

$2\mathrm{.}3$ Outline the process of Research and Development $($R