Question $23(1$ point$)$

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$q,$ are a useful part of the researcher's toolkit because they assess what people do $($rather than what they say they will do$)$ and, if they are properly designed, they allow $.$ causal inferences to be made. In some instances, this is critical because even wellintentioned consumers may not be able to predict their behavior accurately $($two words$).$

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A

Question $24(1$ point$)$

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Effective decision making hinges on $$ which is defined in the Reading as a deep and informed understanding of the relationship between the customer, the marketing environment, and the company's offerings $($two words$).$

$$ A

Question $25(1$ point$)$

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$q,$ research collects numeric data suitable for statistical analysis. Marketers usually do this with surveys, which can be used to collect data on a wide range of topics $($two words$).$

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A$/$