Question $23(1$ point$)$

Which statement is true of the relationship of price to quality?

Question $23$ options:

a$)$

In the absence of other information, people typically assume that if prices are higher, that rarely indicates higher quality.

b$)$

When a purchase decision involves uncertainty, consumers tend to attribute higher quality to low$-$priced products.

c$)$

Price promotions of higher priced, higher quality brands tend to attract more business than do similar promotions of lower priced and lower quality brands.

d$)$

Consumers perception that a higher price indicates higher quality seems to vary from one product to another.