Question $23$

$2$ pts

Dawn L'Quid flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit $($Delta$\text{'}$s frequent$-$flyer program$).$ Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. If she does find a better price or more convenient flight time, she chooses that airline instead of Delta. Dawn uses which airline to fly. $$ to decide

$$ An evoked brand decision model

A compensatory decision model

A non compensatory decision model

A price trade$-$off model

A multi$-$brand decision model

Question $24$

$2$ pts

MacBook Air