Question: Question (2) (33 marks) A firm has many options available when it decides to expand into international markets and there is a variety of modes

Question (2) (33 marks) A firm has many options

Question (2) (33 marks) A firm has many options available when it decides to expand into international markets and there is a variety of modes of foreign entry. Compare and contrast between Licensing and strategic alliance modes. Discuss benefits and the risks and limitations associated with each one of these two strategies. Support your answer with appropriate examples

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