P&G wanted to establish a personal health care division in India. This division is to sell personal health products (which includes products as varied as cotton swabs, hair clippers, deodorant, lip gloss, lip balm, lipstick, eye liner, facial tissue, hand soap, facial cleanser, body wash, perfumes, moisturizer, baby powder, razors, shaving cream, toothpaste, facial treatments, wet wipes, and shampoo) through that. The manager of this division, Mr. Prem wanted to develop a new Information system to predict the consumer preferences in health care products and to identify the products sold together in each transaction made by the customer in each visit, so that he can establish different strategies to improve the sales. He wants to use some new technology to develop the system. 

List out the technologies available? Explain them.

 

 

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PG introducing the new vertical although it seems to be healthcare products but actually these can b... View the full answer