Question: QUESTION 2 ( 4 0 Marks ) Tiger Brands Limited is one of the largest and most well - established fast - moving consumer goods

QUESTION 2(40 Marks) Tiger Brands Limited is one of the largest and most well-established fast-moving consumer goods (FMCG) companies in South Africa. Founded in 1921, the company has grown to become a household name, providing a wide range of products that cater to diverse consumer needs. You have been afforded the opportunity to lead the procurement function of Tiger Brands by the CEO for the coming 5 years and your priority is to design a viable sourcing strategy for the product categories offered by the organisation. As part of your research provide a detailed and practical description of the primary activities that should be understood before developing a sourcing strategy for the organisation. Your response should be in the form of a feasibility study for Tiger Brands.

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