Question $24(1$ point$)$

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Brian is a salesperson for a payroll processing company. He has found that some of his prospects raise objections even when it is clear that the solution he is presenting will work and is worth the price. He has realized that the prospects feel comfortable with their current payroll processing systems and are hesitant to adopt the technology proposed by Brian. In this scenario, which of the following is most likely a reason the prospects raise objections?

The prospects want to avoid the sales interview with Brian.

The prospects lack information.

The prospects resist change.

The prospects fail to recognize a need.