Question: Question 2 4 1 pts Disconfirmation happens when: a potential buyer hears negative word of mouth expectations do not match the actual product or service

Question 24
1 pts
Disconfirmation happens when:
a potential buyer hears negative word of mouth
expectations do not match the actual product or service
advertising messages are inconsistent
consumers face many choices between different categories
Question 2 4 1 pts Disconfirmation happens when:

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