Question $24$

$5$

Points

A firm$$s $\_\_\_\_\_$ states the purpose of the organization and why it exists.

value proposition

business plan

marketing plan

mission statement

financial report

Question $25$

$5$

Points

Which of the following does green marketing typically involve?

Marketing environmentally safe products and services in a way that is good for the company.

Using online ads and mobile marketing and not newspapers and magazine for advertising.

Marketing green spaces, such as parks.

Utilizing the Environmental Protection Agency in marketing efforts.

Marketing environmentally safe products and services in a way that is good for the environment.

Question $26$

$5$

Points

A fashion house purchased a music company. This is an example of a $\_\_\_\_\_$ strategy.

market$-$penetration

product$-$development

market$-$development

diversification

downsizing

Question $27$

$5$

Points

Companies have begun to change how they spend their marketing budget and are spending

more with online advertising and less on social media

more with online advertising and less on newspapers

more on magazines and less on social media

more on online advertising and less on television

Question $28$

$5$

Points

A well$-$developed value proposition:

focuses on the external market, or what customers want.

conveys the firm$$s profits.

focuses on the supply chain$$s benefits.

increases product development.

differentiates from buyers in the market.

Question $29$

$5$

Points

A value proposition is utilized not only by firms, but also by individuals.

True

False

Question $30$

$5$

Points

Which of the following refers to a product with a low growth and low market share?

Star

Cash cow

Question mark

Dog

Harvest product

Question $31$

$5$

Points

As a new entrant in the job market, a person should develop their own value proposition that

offers a list of changes the company should make.

proposes their salary and benefits.

shows how they can contribute to that company.

shows how much they learned in college.

proves their worth.

Question $32$

$5$

Points

A value proposition states the specific benefits a product or service offering provides to a buyer.

True

False

Question $33$

$5$

Points

Michael Porter$$s five forces model includes all of the following EXCEPT:

rivalries of existing companies.

threat of substitute products.

bargaining power of buyers.

threat of supplier penetration development.

threat of new entrants.

Question $34$

$5$

Points

Opportunities and threats are internal to the organization and are largely uncontrollable.

True

False

Question $35$

$5$

Points

Why would I buy from you, do business with you, or hire you is answered by $\_\_\_\_\_.$

a value proposition

the strategic planning process

a mission statement

objectives

a situation analysis

Question $36$

$5$

Points

An uncontrollable factor that could positively affect a company is a$\_\_\_\_\_.$

threat

strength

value proposition

opportunity

strategy

Question $37$

$5$

Points

A value proposition is an extensive, in$-$depth explanation of a firm$$s benefits.

True

False

Question $38$

$5$

Points

The success sequence involves taking money from $\_\_\_\_\_$ and investing it into $\_\_\_\_\_$ in hopes of them becoming $\_\_\_\_\_.$

cash cows; question marks; dogs

cash cows; question marks; stars

dogs; question marks; stars

dogs; cash cows; stars

question marks; stars; cash cows

Question $39$

$5$

Points

A SWOT analysis can help an organization or a person

build a portfolio of academic achievements.

determine their competitive advantage.

assess the demand for products and services.

organize work flow.

Question $40$

$5$

Points

A situation analysis looks at a company$$s strengths, weaknesses, opportunities, and threats.

True

False