Question: Question 2 4 6 . 6 7 pts The 'core values' component of a product is most closely associated with: The 'extra services' that provide
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pts
The 'core values' component of a product is most closely associated with:
The 'extra services' that provide added utility to customers, such as credit and delivery.
The fundamental benefits that the product delivers to buyers.
The actual physical product that delivers benefits to the buyer.
The product's brand name plus the actual physical attributes of the product.
The 'total' product, including the actual physical product and the extra services provided.
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