Question $2(4$ points$)$

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It's been shown that new products increase a company's long$-$term financial performance and value.

True

False

Question $3(4$ points$)$

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Companies approach the design of new products in the same way.

$24$

True

False

Question $4(4$ points$)$

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The process of developing new products depends first on a company's location

True

False

Question $5(4$ points$)$

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Some companies take a nearly exclusively top$-$down approach and don't start marketing until the final launch phase.

True

False