Question: Question 2 4 [ test ] A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions

Question 24
[test] A basic test of the usefulness of the market segmentation process is whether it leads
to tangible marketing actions that can
be socially responsible.
increase sales and profitability.
outperform the competition.
produce product differentiation.
stand up to legal scrutiny.
Question 24 [test] A basic test of the usefulness of the

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