Question $25(0\mathrm{.}4$ points$)$

What does the story of P&G$$s marketing team$$s marketing research efforts discussed in Chapter $4$ NOT imply?

Question $25$ options:

It is important to actively manage social media accounts to engage customers.

Marketing research can bring fresh insights to managers.

It is important to understand customer needs and wants correctly.

There may be discrepancies between the firm's expectations and customers' perceptions.

New product introductions require careful assessment by marketing managers.