Question $8(0\mathrm{.}4$ points$)$

What does the story of P&G$$s marketing team$$s marketing research efforts discussed in Chapter $4$ NOT imply?

Question $8$ options:

New product introductions require careful assessment by marketing managers.

It is important to actively manage social media accounts to engage customers.

There may be discrepancies between the firm's expectations and customers' perceptions.

It is important to understand customer needs and wants correctly.

Marketing research can bring fresh insights to managers.