Question: QUESTION 2 5 The product Centrum Silver is positioned as a vitamin supplement for older adults. If the company wants to market Centrum to younger

QUESTION

25

The product Centrum Silver is positioned as a vitamin supplement for older adults. If the company wants to market Centrum to younger customers it could spin off a

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that would decentralize authority and operate as a self

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directed unit for new product development.

product

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related core

cross

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functional team

psychographic market entity

brand

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related focus group

geographic division structure

QUESTION 25 The product Centrum Silver is positioned as a vitamin

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