Question $25$

When Keebler Cookies was considering introducing their "Sandies" shortbread cookies

into the European market, they had to decide whether to introduce them with the same

marketing mix as they use domestically or whether to change elements of the

marketing mix to fit the various markets. To minimize costs and maximize

effectiveness, the best approach if to

Use a Multidomestic Marketing Strategy if possible but customize with Global Marketing when

necessary to fit market

Always enter a new international market with a Global Marketing Strategy to begin with

Use a Global Marketing Strategy if possible but customize with Multidomestic Marketing whe

necessary to fit the market

Always enter a new international market with a Multidomestic Marketing Strategy to begin wi

Only enter new international markets where your current domestic marketing elements can b

copied and be successful